The ability to develop effective relationships with others can hardly be overestimated as a factor in business success. The ability to sell ideas is part of almost any job. For salespeople, the necessity is obvious. But anyone – from the supervisor on the shop floor to the top-level executive – who needs to win the cooperation of others, must have the ability to present their point of view clearly and persuasively. Knowledge of what is appropriate behavior in a variety of situations and the capacity to size up people and draw realistic conclusions about them are measured in this section.

Can she establish and maintain effective work relationships? Does he handle delicate circumstances with poise and skill? Does she understand how to personalize her approach to selling situations?